How to Use Outdoor Digital Advertising to Create One-Of-A-Kind Campaigns

Outdoor digital advertising enables brands to engage and communicate with consumers through one-of-a-kind strategies that connect them to a brand’s online presence. It includes email marketing, web-based advertising and text and multimedia messaging.

Outdoor advertising reaches the mass public and generates brand awareness, engagement and sales for brands. It’s the ideal medium to share eye-catching calls to action and get consumers to visit websites, apps and storefronts.

OOH is an industry that has seen a lot of growth over the years and is one of the best ways to reach new audiences and build brand recognition. It’s also a cost-effective way to communicate with consumers.

Billboards, street kiosks and bus shelters are some of the most popular outdoor ad units that can be used to share your brand’s message with potential customers. These units offer a wide range of creative opportunities to convey your brand’s unique voice and appeal to consumers.

Interactive QR code campaigns are another innovative and effective way to drive multi-channel experiences that reach consumers on their paths to purchase. These ad formats are easily customizable across digital and static street kiosks, bus shelters, urban panels, point of sale signage and more.

Aside from being an easy way to create multi-channel experiences, QR codes can be a powerful tool for driving consumer engagement through one-of-a-kind content and visuals. For example, McDonald’s recently used digital outdoor signs to show consumers how to search for things to do in London during the summer.

Using high-contrast colors on your signs is an important factor in creating a memorable outdoor campaign. This strategy can increase your campaign’s recall by 38% according to the Outdoor Advertising Association of America.

Use large, readable typefaces on your signs that are easy to read from a distance. Thin lines will optically fade or break up at 500 feet, so it’s a good idea to choose fonts that are bold and contrasting.

Avoid using solid white backgrounds on digital displays because they can make the message look subdued or muddy. In addition, white doesn’t carry the same vibrancy as yellow or blue, so it may not be the right choice for your design.

Location placement is a vital part of any outdoor advertising campaign. Whether it’s placing billboards near hospitals, theme parks or professional office buildings, choosing a specific place to display your ad can help your brand stand out in the crowd and increase visibility among potential customers.

Market research shows that consumers are more likely to notice and respond to ads placed in public spaces than those found online or in their homes. This is especially true for those who rely on public transit to get to work, school or shopping.

Consider targeting consumers with targeted and contextual outdoor ad messages that align with their interests, needs and lifestyles. For example, a family of four looking for the best pizza restaurant in town might be drawn to an outdoor ad that promotes delicious, fresh and local food options.